Mass directory submission is submitting to thousands of directories with a software. Mass directory submission is no good because it will hurt your site ranking. By blasting your site to thousands of directories, you risk getting your site banned by the search engine. The search engine has the ability to detect that you use software to submit to the directories. Once it detect that you use automatic submission, it will derank your site so that you dont see it in the search engine. Sometimes it wont derank your site. However, you will notice that you are getting lesser and lesser traffic each day until eventually your site has little traffic. Using mass directory submitter software is a mistake. It will ruin your site. Your site will be put into a sandbox so that it wont appear on the search result. It can take a few months to get your website recover to the normal position.
Mass directory submission causes you to obtain a lot of links in a short time. When your site receive a lot of links in a short time, the search engine will immediately suspect that the link is obtained through automatic submission. If it knows you are using a submission software, it will deindex all your links. Your links will not appear in the search result. Links that are not indexed will not count toward your backlink points. In the end, all your time and money is wasted.
Mass directory submission software can be expensive. It does not help in the search engine ranking so it is a waste of your money. You will notice that the sales page for the mass directory submission software often have testimonials. The testimonials are fake and written by a hired copywriter. You should not trust in the testimonials as they are only displayed for promotional purposes.
Mass directory submission can ruin the reputation of your company because you risk getting your site banned by the search engine. It is best that you submit to the directory manually. Manual directory submission helps your site to rank well in the search engine. It is a good practice to vary the title and descriptions. The title and descriptions should be different so that you can avoid duplication problem. If you use the same title and description, your listing wont get indexed by the search engine. If your listing is not indexed by the search engine, the listing wont be counted as a backlink.
If you dont want to waste time submitting to the directories, you can hire a SEO company. The SEO company is able to submit your website to a selective of good directories. You can use your time to concentrate on the more important things in life. When hiring a SEO company, make sure you compare the prices so that you can get the best deal. If you have a lot of websites, you can negotiate with the SEO company and get a bulk discount. You can negotiate with multiple SEO companies until you find one that offers the cheapest bulk rate.