Things to Consider When Choosing Search Engine Optimization in Toronto

SEO should be taken very seriously. When done properly, it can push a business in the right direction and create opportunities that otherwise wouldn’t have existed. However, as search engine optimization toronto becomes more competitive, it gets more difficult to tell a good SEO company from a bad one. Below are some items to consider when choosing an SEO agency.

Defining Success

The first step is for the client to decide what ‘success’ means to them. For some companies, a Page 1 ranking for certain search terms is the goal. For others, increased daily search traffic is the objective. Clients judge outcomes differently based on how they define success, so it’s important to decide before hiring an SEO firm.

Setting Expectations

Along with goal-setting, it’s time to set some expectations for a potential SEO firm. At the least, what should a client expect? For a firm to make the shortlist, they should meet these standards (and hopefully exceed them). At the minimum, a firm should:

  • Have a local presence

  • Have been in the business for five years or more

  • Offer free initial consultations

These are just examples, and a particular client’s list may include one or none of these points. When combined with goals, these criteria will help clients narrow their options.

Asking Pertinent Questions

Once a client makes a list of potential SEO firms, they should set up initial consultations where they ask each firm’s representative the same questions. This allows an objective, accurate comparison between firms, and companies should be sure to ask enough questions to get an idea of what the SEO firm really does.

Asking for Case Studies and Referrals

The top SEO firms in Toronto will gladly provide testimonials, referrals and case studies. If they’re not freely offered, it’s up to the client to request them. Case studies may be the most valuable info, as they allow potential clients to see certain data, but referrals are important as well.

While there are other things to consider when hiring an SEO company, these factors provide a great starting point for comparison and selection. By following these tips, potential clients can find firms that align with their goals and their needs.