We begin by an instance where your family members want to take fish for supper you have to get one. They are specific that they need tilapia. It is your task to get the right size that they will all be satisfied. To get one you will have several ways to utilize. There is one way where you get to through the fishnet into the river then you can keep recasting whenever you don’t have the right fish. The other option is that you should know where the place tilapias are caught. Here you can get one with a tasty bait. To catch the right fish this way will not be a great challenge. This is what inbound marketing is about.
To give you a better understanding, you can define the outbound marketing as the traditional marketing way. In this model your interest is more in the masses than the target customers you want to get the information. It is hard to tell the plans and like is a potential customer. They can, however, be used depending on the size of your net.
With the inbound marketing you get to the point where you introduce the customer in a more personalized way. When you do it in the right way you can attract the customer for a long term relationship. Social media, video and media-rich content are some of the ways that you use to attract inbound marketing. There are four components that are typically used by inbound marketing.
Attract is the first component. Here you create awareness. There are prospects who are not aware they have the need. The moment they do, how will they tell you are the one they should go for? Get an audience in whom you will be able to create the proper awareness to.
There is also the convert stage. The central part of the entire plan is to get a prospect know about you, and you convert them into a lead. Give them the right information about your product and allow them to make a decision. Here you can identify the leads to follow up to get more sales.
At closing stage you have another element of inbound marketing. You merely convert the leads to customers. Through this you get to make the sale. In traditional marketing, more pushy method will be used other than the warm cuddly method of giving the prospect ample timeframe.
Why should a customer tell others about your brand? This happens after the customer is happy with the services. This leads us to the last element that is converting again. You transfer the customers to promoters. You performance to the customer on the above stages is what determines whether they will come again.
There are benefits of inbound marketing which are making the model more popular. It has enabled organizations to get high ROL, more qualified leads, better brand authority among others.